DZIDZIO and TABASCO agency strike the gangs

Ukraine began to fight against smuggling through humor

It's no secret that smuggling in Western Ukraine is a way of life for thousands of people. A critical portion of the population leaving near the border earns through small smuggling, getting $ 200-300 per night, carrying boxes with cigarettes on foot.

Such situation forms an ecosystem tied up with multilevel corruption, poisoning life of Ukrainians from the very childhood. Tabasco creative agency thought about how to change the situation and bring smuggling out of the "shadow". Tabasco creative agency decided to cause a discussion in the society, thereby bringing out the image of an adventurous "profession" with easy money as shameful, dangerous and futile.

Production and consumption figures also give an indication: in 2015, the official figure for tobacco consumption in Ukraine was 73 billion cigarettes. However, the approximately 10 million ever smokers in the country would have actually consumed, at most, 62 billion, according to the Center for Tobacco Control’s Skipalskyi.

"That leads to a question – where did those 11 billion (cigarettes) go?” he asks. The answer is Poland and other EU countries, Israel, Egypt, and Turkey, the activists said.

Diplomatic smuggler Smugglers evade customs (in most cases) by hiding tobacco products among other goods, like lumber, using specially designed hidden compartment inside cars and trucks, and by submitting custom documents with false data, Illicit Trade Report says.

For that, Tabasco creative agency attracted a well known throughout Ukraine music band DZIDZIO, which is famous for its songs filled with humor and satire, to the project.

In the story two flunks – Rough and Slim – decided to abandon their school and engage in contraband. Their classmate Nerd, who always suffered from his peers, chose a completely different path. Many years will pass before life gives them another meeting – and then it becomes clear who made the right choice.

In the last verse there is a phrase: "We all are guilty a little", where the musicians looked beyond the satire and reach out to every Ukrainian: stop blaming everyone in your troubles, except yourself! This is a powerful and life-affirming message. Work! Become better with each passing day.

Tabasco:
Alexander Smirnov – Creative Director
Victoria Enkina – Director of Customer Relations Department
Alexander Koptev – Head of the Creative Group
Kirill Bondarenko – Art Director
Olga Boyandina – Account Manager

Film Director – Vladimir Shurubura
Second Film Director – Sergey Kornienko
Scenario – Vladimir Shurubura, Mikhail Khoma
Operator – Alexander Roshchin
Production Design – Alexei Velichko
Location Manager – Anton Kosenko

Production – MEISON Entertainment
Postproduction – Chupacabra Production
DZIDZIO style – Philipp Plein, One Group
Stylists – Max Kireev, Veronika Volovik
Artists in makeup and hairstyles – Olga Vovchuk, Alexandra Dzyuba, Elena Baranovskaya

Main actors:
DZIDZIO
Yulik
Lyamur
Teacher – Nadia
Rough – Volodya Karkovsky
Slim – Dima Varvaruk,
Squint – Oleg Kudya
Adult Squint – Spider
Customs Officer – Andrey Lyubyj
Corruptor – Roman Kulik

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